Master the art of persuasion by working with real clients in advertising and gain a Chartered Institute of Marketing (CIM) accredited degree, recognised by major employers. The course is also rated 95% for overall student satisfaction (NSS 2017).
On the course, you will explore subjects such as consumer behaviour, marketing communications and the global business environment in you first year.
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Throughout your degree you will learn how to pitch to clients, manage the creative process and deliver on brief, preparing you perfectly for the working world Guests have included Superdry, whose marketing campaigns have seen the brand Real world case studies offer you the opportunity to build your expertise .
From 2018, the University of Gloucestershire Business School will move to a brand-new, state-of-the-art home at our Oxstalls campus in Gloucester.
The £16 million development will be home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses. Find out more about the new Business School and other developments with our virtual fly-through video and see where you could be taking the first steps towards your career in marketing.
As well as this, our Make It business experiences are designed to ensure that you stand out from the crowd when you graduate. You will study the principles of modern enterprise from an international perspective while engaging with businesses in the thriving capital of Milan. Milan offers you the opportunity to explore influential brands including Alfa Romeo, Armani and Prada and discover their strategies for success.
Having global exposure will help you stand out in the job market, no matter whether you plan on having an international career or not.
For this vital reason, the trip is included in the cost of your fees If you can make the math work with paid advertising then you have something who have done well with this platform (there are case studies abound), I have .
real: learn from people who have been there and done it. Leading international brands will deliver inspiring lectures and give you real insight into how to succeed in global business.
Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide. Real-world application is embedded throughout your learning and you will work on live marketing challenges with UK and international brands such as Disney, IMI and CapGemini.
Work placement opportunities give you for confidence to put your learning into practice and gain essential contacts.
Students have worked for companies such as Warner Bros and BMW. You will also shadow an entrepreneur, work with a corporate firm and gain experience as a shadow consultant at the Growth Hub, our business centre at Oxstalls Campus.
All of this is designed to give you the skills and the CV to pursue your chosen career Our higher education case studies examine a range of campaigns from paid search to social media that have achieved fantastic results for our clients. Trafford College. Open Day Case Study School Barcelona. Lead Ads Case Study .
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Study styleAs well as a mix of lectures, seminars, group work and presentations, you'll work on live marketing challenges, connecting products, services and brands to customers. Real world case studies offer you the opportunity to build your expertise while simulations working on live marketing campaigns with UK and international brands give you practical experience.
You will have opportunities to work with leading businesses abroad as part of your international trip and be able to complete a work placement as part of your degree. Course modulesTake a look at the course map for a breakdown of modules that you'll study to complete the course. Some modules are compulsory, but in some cases you can also choose modules which interest you from outside your core area of study.
Entry requirementsClearing 2018 : TIP If you do not meet the entry requirements specified in the box below, please give us a call on 03330 432 414 as we may be able to help or offer you a place on a similar course. Tariff information for 2018 entry120 tariff pointsTypical offersBBB at A levels, DDM at BTEC or use a combination of your qualifications to achieve the required tariff total.
Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants Few studies have determined whether social media advertising is effective when (2013) found that the attitudes of US college students towards Facebook Hudson and Hudson (2013) used a case study research design to explore the .
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International Students: Please see the full details of entry requirements in your country. If you do not meet the academic and English language requirements, you should consider a preparation course at INTO University of Gloucestershire, which will help to prepare you for study on this degree.
INTO University of Gloucestershire is based at our Park campus and offers a range of courses including International Foundation Business, Hospitality and Tourism and Integrated Programme. Grade C in GCSE English and Mathematics (or equivalent) are normally required.
If you don't meet your tariff points total we may still consider your application. Please email our admissions team for further information.
FeesSee the further details of fees and potential extra costs when studying a course at the University of Gloucestershire. UCAS codesBA (Hons) - 3 years full-timeN56CN5P1Caroline ReeveI did my placement year at British Airways.
Facebook advertising's influence on intention-to-purchase and
We worked with real clients and lecturers weaved their industry experiences into teaching which made it really interesting 3 days ago - Riddle me this: Why do people buy quarter-inch drill bits? In other words, we don't want to know what brands are selling -- we want to hear, read Their video promoting the #HonorYourDays campaign doesn't contain any .
It gave me the confidence I needed to stand up in front of people.
I always travel BA, one of the great perks!Placement informationPlacement type:Location:Placements can be carried out in the UK or overseas; popular overseas placement destinations include the USA, China and Europe.
You may even wish to source your own placement in other countries their customers. From single panel campaigns, to regional and national advertising. Outdoor Advertising FAQs · How to Buy Outdoor Advertising · Buyers' Guide · Your Sector Click on the case studies below to read the full stories. New College Lanarkshire Need help deciding what format and where to advertise?.
Visa requirements:Financial arrangements:On your placement year you will pay a reduced tuition fee and are still eligible to apply for a maintenance loan.
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Placement support:You will have access to guidance from the Placements Team throughout your placement search, and for the duration of your placement year. You can contact the Placements Team on [email protected] .
Industry linksBuild your industry knowledge and experience by working with industry leaders. Hear from a range of industry experts such as Superdry at guest lectures throughout your course.
International TravelTo broaden your international perspective you’ll visit Milan to explore influential fashion and retail brands including Alfa Romeo, Armani and Prada and discover how they have built their brands and achieved success. Even if you are not planning on an international communications or brand career, the perspective that comes from having international exposure will give you standout in the jobs market.
We think these insights are so important we include the trip in the cost of your degree.
Ours are the only accountancy courses in the country to provide and pay for an international trip of this nature 19 Jun 2012 - If you have a case study we missed, please let us know with a link in The flower company used Facebook ads to give fans 15% their purchase and Their ads used targeting criteria such as age, college level and location..
Extra-curricular SkillsIn addition to your professional experience you’ll have a personal tutor to help you identify extra curricular opportunities to gain wider life skills.
17 video marketing & advertising campaigns you'll actually enjoy
So not only do you graduate with a degree in marketing, advertising and branding, with exemptions from the CIM Diploma, you’ll have practical national and international experience plus a wider exposure to life overall. It’s what makes studying at University of Gloucestershire special.
Student SuccessOur graduates have gone on to work for leading firms in the UK and around the world, including Rolls Royce, Nationwide, Vodafone, Virgin Media, Disney and many others. Our communityOur Business School is a thriving and dynamic place to study.
Providing undergraduate, postgraduate and research degrees from our beautiful Park Campus in Cheltenham our goal is to produce graduates who are ready and prepared for their careers. It’s a philosophy that sets us apart and drives excellence in everything we do.
Thanks to this, the professional credentials of our academic staff and the impactive work of our researchers, our reputation is growing quickly and we are emerging as a leading Business School for students looking for a more well-rounded education rooted in vocational insight and experience.