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16k% More Page ViewsWebsite scores measured by HubSpot out of 100 possible points. KAYAK clients are empowered to manage their own sites.

Does your website generate leads like a KAYAK site does?Probably not.

SolutionsSocial media advertising can be a powerful tool – but only if you have a good grasp of your target audience and how to frame what you’re selling in a way that works within the platform. KAYAK worked closely with ABM College to determine the right marketing message.

Based on our discussions, we recommended the carousel style of ad within Facebook as the tool that would be the best fit for the message and the target audience. Once that was complete, we worked to write and design ads that spoke to the benefits of living and learning in Canada at ABM College.

This allowed the ABM team to understand the marketing strategy behind social media advertising and then replicate the approach for each new market they were targeting.